I would like to take a moment and thank two of our active Associate representatives from Pure Fitness. They are a tribute and example of the importance of personal networking within ESM. At the end of July during our monsoon season, PERA suffered quite a bit of damage from a micro-burst - especially our employee fitness center. The fitness center’s roof was literally blown off and the ceiling doused with gallons of water, flooding the building and equipment.
We placed a call to Sarah Gentry and Leon Doris with Pure Fitness, who have a facility near to ours. They were most accommodating to offer a special arrangement for our fitness members, to assist them while the building is restored. Without our prior relationship established through ESM, I doubt Pure Fitness would have seen any value in helping out our employees, and the opportunity it created for their public perception. Instead, the members are most appreciative, as is PERA Club for their willingness to help out in a time of need. While we hope that all our members return to us upon the re-opening, we realize that if any decide to stay at Pure Fitness, they are in good hands!